News & Event

Under the auspices of HE Dr. Madiha bint Ahmed Al Shaibaniya, Minister of Education, the Ministry of Education concludes today (Thursday) the training program “The Official Spokesman and Skills of Dealing with the Media” organized by the Directorate-General of Administrative Affairs, Department of Training and Rehabilitation. The three-days program targeted directors of the directorates general in the Ministry’s general diwan and in the governorates in the Sultanate of Oman. The program comes as a practical simulation in managing permits, conferences, television, radio, and press interviews.

The program included a number of topics, including how spokesperson deals with digital media, the future of digital media in shaping the future, the reputation of the spokesperson between the industry, crises, the institution’s relationship with media tools. The program touched on the skills of dealing with the media of different types by reviewing the Omani experience, local laws and comparing them with the international media, and delving into the content of the interviews with a focus on the pitfalls, how to deal with them, and the agenda struggle: the agenda of the spokesperson versus the agenda of the journalist and broadcaster. The program concluded with applied exercises consisting of watching a press conference and evaluating it through an open discussion session on the most important results of the course, and how to build on them in the future.

Yaqoub Al-Shehaimi, Director-General of the Directorate-General of Education in Dhofar, spoke about the program, saying: “Such training programs are very important for educating directors general in the Ministry of Education, as they deal with the media of all kinds, which is very important, especially in this era of digitization and means of communication. There are many challenges facing the educational system in dealing with these means, and through such programs, the officials know the mechanism of dealing with the media, how to appear in front of the camera, how to have an influence, how to become the owner of a word that affects the recipient, and how to deal with the target audience?”

The program aims to help the concerned persons and officials to get acquainted with the basics and rules of dealing with the media in real circumstances, in addition to providing the participants with many skills related to understanding media tools and the media in general.